|
|
|
|
Phoenix Management has worked with a varied cross section of clients since 1997. We are proud to have worked with some exceptional blue-chip sponsors who have made our sponsorship programmes great fun as well as extremely effective. Over the next few pages, you will find a small selection of voluntary sector case studies free for you to download and use to help you in your work.
The Arthritis Research Cutex Create-a-Plate sponsorship
London and UK-wide.
This programme was developed through a relationship with Cutex as the title sponsor and their PR agency. We worked over a two-year period before the campaign went live and had many knock-backs form celebrities unable to participate. Our final results were a successful Charity Auction raising funds for Arthritis Research plus hundreds of column inches of positive press coverage.
The PACES 'After Dark' Bonfire Night title sponsorship
In association with The Sheffield Per Cent Club.
The programme was backed by The Sheffield Per Cent Club. This club network was a collective of companies operating in South Yorkshire (primarily Sheffield) who used the event as corporate entertainment and profile building. They were aiming to recruit new members by inviting them to the event and use the informal atmosphere of the event to cement good introductory relationships. The funds raised for the local charity PACES were an improvement on the previous year's net figure and sponsorship activity and involved a 12,000 regional crowd from South Yorkshire.
The PACES Lullabies CD title sponsorship
With BMG Europe.
This programme is a classic example of how you can utilise the goodwill of an influential patron to make even bigger things happen. The CD was conceived and put together with Joan Armatrading and BMG Europe. The CD was launched specifically for the Christmas market in '98.
|
|
